How to Write Subheads for Advertisements

How to Write Subheads for Advertisements How to Write Subheads for Advertisements Writing subheads is easy once you know what a subhead is, and how it fits into the advertising medium youll be writing. Its simply a sub-headline;  a headline of its own, on a smaller scale. Think of it as the second step in a conversation. The headline is meant to grab your attention, the subhead is there to keep it, and to get you to read on.How you write your subhead will depend on the advertising medium youll be using it in. For example, the use of a subhead varies greatly between print and online: Print Ads When youre writing print ads, you wont always use a subhead. Its an optional element of a print ad but its purpose is simple.Your subhead will elaborate on your headline to pull the reader into the ad even more. ?Your headline hooks readers while your subhead reels them in.The reason subheads are optional is because you can also hook and reel readers in with your headline alone. It doesnt mean youve failed if you use a subhead. Its just another method you can use to create an effective print ad that sells products and/or services. These samples show you the many ways you can use a subhead in your print ad: Headline: Hit Viruses Smack in the FaceSubhead: Kill 99.9% of cold and flu viruses with Kleenex Anti-Viral tissues.Brand: KleenexHeadline: A Better Tomorrow Starts TodaySubhead: Become an Avon RepresentativeBrand: AvonHeadline: In the race against teething pain, 30 minutes is too long to wait...Subhead: Baby Orajel WinsBrand: Baby OrajelHeadline: Give Em a Reason to Come in Early.Subhead: Its a Good Night for Stove TopBrand: Stove TopHeadline: Going Green Starts NowSubhead: Create Your Own Masterpiece TodayBrand: Sta-Green Lawn Fertilizer Online Mediums Using subheads within your website follows the same premise that other advertising mediums do except you now have to throw search engine optimization into the mix. You dont want to fall into the trap of thinking every subhead you write must be witty with a knee-slapping joke to connect with customers.You have various uses for a subhead on your website. You can use a subhead like a print ad does, making the subhead elaborate on your headline. You also have the opportunity to use your subhead within the body of your copy for two important reasons: A website subhead can bring in additional traffic through SEOYour subhead on your website needs to be direct. Each subhead should use SEO copy to bring in the most amount of traffic. If you create a magazine-type subhead that uses clever wordplay, youre missing out on the opportunity to use SEO copy so that your website will show up higher in search engine rankings.A subhead can provide a visual break in long copy blocksA subhead can break up the copy on your website and helps readers navigate your content very easily. Think of your subheads like article subheads for your website. Youre breaking up long blocks of copy with a subhead that makes it easy for visitors to find exactly what theyre looking for within your content. Sample website content with subheads might look like this: Puttering Heights Golf Course is the only course located on a deserted island in Wales. Theres a reason thousands of golfers book their trip a year in advance to play with us. Challenging Golf Course Our 18-hole course has been chosen as the Most Challenging Golf Course for 15 consecutive years in Golfers Anonymous magazine. Even professional golfers find Puttering Heights Golf Course a challenge to beat.   Breathtaking Golf Course Views Puttering Heights features 7,000 yards of a championship course built on an island off the coast of Wales. Chip Shot Digest recently named our course one of the Most Beautiful Golf Courses. On-Site Golf Training Our golf instructors can show you how to play like a pro. They even serve as guides when youre playing the Puttering Heights course to give you tips and tricks Use your subhead to its maximum potential no matter what medium you are writing in. If youre not putting as much effort into your subheads as you do your headline and the body of your copy, youre wasting valuable ad space.